I think I beat Jesse Ventura to this one.
About a year and a half ago, I was wandering through the sparkling wines section of Astor Wines, like you do, when I stumbled upon a wine I'd never seen. Looking down at the bottle, I mouthed the words "Ferghettina Franciacorta." Unfamiliar with either of these words, I wondered which was the producer and which was the name of the wine itself. I looked to the neck of the bottle and took note of the very familiar ribbon indicating Italy's highest wine designation, DOCG. This shocked me; as the son of Italian immigrants, and someone who has been helping his father make wine (including champagne-method sparklers) since age 7, I could not believe I was at that moment discovering an Italian sparkler I'd never so much as read about! I immediately brought the bottle to the register, projecting a poorly-feigned air of confidence as I made my purchase.
